Shi Golf Trunk Show hosted by Golf USA Sammamish

Styles in Golf from Old to New

We all know traditional golf clothing was never the most beautiful. Ladies dressed in straw bowler hats, skirts that hit the floor, high neck blouses and formal buttoned shoes were seen in the 1800’s when golf first began to be a popular sport for women. The first fashionable women’s golf wear was designed by Burberry in 1922, the self belted golf suit. It was known as the earliest attempt to bring fashion into the golf world.

Besides that, the sweater and pleated skirt soon became icons of traditional golf styles amongst women. Although not always fashionable, it was more comfortable and made swinging the club easier than previous outfits. Styles began to move quickly as more designers jumped on the band wagon to create fashionable golf clothing.

“In the mid 1920’s, many stores began selling a one-piece golf dress. New York’s Best & Co. sold a dress they called the “Shirtmaker.” This one-piece frock was perfect for golf and other active sports, and was so popular that it was widely copied and became the most popular golf dress style for the next 30 years.”

Eventually more styles set in and it became ok for women to wear sleeveless blouses and even bermuda shorts on the green. The early styles have made a great influence on many designers today. Kelly Chon takes inspiration from all these styles while considering other popular styles from today’s golfers and fashion in general. She is among one of the only designers that takes inspiration directly from the old fashioned designs and turns it into chic, elegant designs wearable on or off the golf course.

http://fuzzylizzie.com/golfclothing.html

Texas Active Lifestyle Trade Show Approaching

As I sit here at my desk I can see Kelly working as hard as ever on designing samples to show our new prospective vendors. It’s a busy time, just a few weeks before one of the largest Golf and Tennis trade shows in US. The trade show is in Houston Texas August 10th through the 12th. Shi Golf will stand tall amongst many popular vendors and promote the new Fall line. Kelly will be handing out specially made Shi Golf cookies to all guests of the booth, what a sweet idea! Here’s wishing both Kelly and Shi Golf the best of luck as they reach out to completely new territory.

Shi Golf in the Making

Many people have asked or wondered how Shi Golf came about. The inspiration, the ideas, oh, and why golf? Looking through the popular golf styles worn on the green these days I’d say that designer Kelly Chon found an amazing niche. We’re not trying to say there are no pretty or fashionable golf lines on the market. They just seem to be drowned out by bright colors, baggy cropped pants, and extreme floral patterns. Shi Golf actually does stand out for me as I desperately search the internet for golf clothing I’d feel pretty in.

The Shi Golf line is fashion chic golf apparel designed with the inspiration from traditional golf styles. All the clothes are made with the softest fabrics and the perfect fit to make a woman look cute and feel great on or off the course. When women feel great about the way they look it can add another layer of fun to the game.

“Traditional golf apparel did not suit my sense of style nor did it fit well.” says Kelly, So as a designer, I began to coordinate my golf outfits with pieces and accessories from my favorite ready-to-wear clothing lines while incorporating key traditional golf pieces. The compliments and questions about my golf outfits from my girlfriends who golf and other golfers were overwhelming. It was then that I was inspired to create Shi Golf, a contemporary women’s golf wear line that would be appropriate for golf course requirements yet chic enough to be worn outside the golf course. With its versatile style, modern fit, chic designs, and quality fabrics, Shi Golf was designed to be carried at any golf course or boutique.”

Shi Golf @ 2010 Texas Active Life Style Show

Gearing up for Trade Show Season

Work is steady as we prepare for our first Trade Show together in August. The Texas Active Lifestyle Show(TALS) is one of the largest retail buying shows for Active Lifestyle brands in the country. The show will feature vendors and buyers for golf and tennis too! Shi Golf will be there amongst many other popular vendors such as Addidas, Callaway Golf, Ralf Lauren, Puma, and too many to count. We’re hoping to expand Shi Golf further across the country and trying to appeal to tennis buyers as well.

As the graphic designer for the brand I find myself intrigued. This really is such a great opportunity to express my creativity and push Shi Golf out into the world. Previewing the new line is another perk from my standpoint. It’s amazing to see a fashion designer’s process. Samples of the new line will be shown at TALS as well as our core collection. So much to do and so much fun to have as we prepare for our big three day trip to Houston!

http://www.texasactivelifestyleshow.com

Shi Golf at Shank-A-Thon

This past Saturday was the Shank-A-Thon Charity Golf Tournament in Seattle. There was a great turnout as expected and the tournament was a huge hit. The weather could have been a little nicer but that didn’t stop Kelly and her friends from dressing chic in Shi Golf’s Spring and Summer Collection!

Shi Golf was a huge hit gathering lots of attention from the event photographers. Kelly even noticed a woman outside of her group wearing Shi Golf! We’re excited as we look toward the future of Shi Golf as it catches more attention in the golf world. Look for more photos of the event coming soon to the website.

It’s Golf Season At Last!

Golf Season is finally here so be ready for it! Time to reach into those closets and shine your clubs. Why not ad some stylish golf clothes to your summer wardrobe? You’ll love our popular Aberdeen Bermuda Shorts, or the Shawl Collar Dress. No need to look any further for fashionable golf wear since we seek out the trends for you. Shop online at www.shi-golf.com and enhance your summer golf wardrobe! You’ll feel great looking classy and chic on the green!

The new IT GIRL!

Meet Renee Skidmore, Golf Pro and the new IT GIRL for Shi Golf! Graduated from University of Idaho and rapidly moving up in the pro golf society.

Read more about Renee Skidmore: http://www.govandals.com/ViewArticle.dbml?DB_OEM_ID=17100&ATCLID=1088345

Shank-A-Thon Golf Tournament

We at Shi Golf can’t believe it’s already June! An amazing golf event is quickly approaching. Get ready for the Shank-A-Thon Charity Golf Tournament on June 19th! The tournament is to Benefit Girls Giving Back an organization that seeks to bring hope, comfort and stability to individuals and families in need. All the proceeds will go to GGB’s Shelter Renovation Projects 2010. The event will be held at the Redmond Ridge Golf Course and will go from 12:00pm – 9:30pm. It will be an amazing event and Shi Golf is a sponsor among many others.

You can expect a great showing and lots to do! You can register now at https://tournaments.okigolf.com/EventInfo.aspx?E=749636 Registration includes Green Fee, Power Cart with GPS, Range Balls, Gift-bag, TWO walk-up bars w/ mix drinks, Contest Prizes for Every Hole, Beverages (alcoholic & non), 1 Raffle ticket, Chance to WIN a Brand New Car, and a Dinner Banquet Following the Prizes & Award Ceremony.

Register today and join us in the fun!